hygiene matters
SCA wants to make a difference. As the world’s third largest hygiene company, we have unique insights into consumers’ wants and needs. By raising the awareness surrounding hygiene and personal care issues on a global basis among decision makers, experts and the general public, we hope to create a better-informed public debate – and improved standards.
The Hygiene Matters report
Each year SCA conducts a global survey of people’s attitudes and habits regarding hygiene and health and how these relate to other current issues and trends. The survey is about how globalization is influencing health and hygiene around the world, and focuses on the issues of pandemics, urbanization, the school environment and information gathering.
The survey was initiated by SCA and carried out by the business intelligence consulting firm United Minds with the assistance of the Cint research company. The survey encompassed nine countries: Australia, China, France, Germany, Mexico, Russia, Sweden, the United Kingdom, and the United States. Approximately 500* people were surveyed in each country to achieve a nationally representative distribution between men and women and between different age categories. The survey compiled answers from 5,084 respondents.
Hygiene Matters on the web
For SCA, “Hygiene Matters” is much more than a report published annually – it is a never-ending series of thought and work processes. To make you become an even more active participant in the on-going development in our focus areas, we now also welcome you to www.hygienematters.com.