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Tork dispenser napkins are helping to cut consumption by at least 20 per cent at Starbucks outlets in China.
The 150 Starbucks cafes now using Tork dispenser napkins previously supplied their customers with loose napkins stacked up on cabinets. This led to over-consumption and waste according to Vincent Jin, SCA’s key account manager AFH China.
“We offer Starbucks a much more cost-efficient and anti-waste solution which helps cut napkin consumption by at least 20 per cent,” he said.
Diners tend to take more napkins than they need when they are supplied in a loose stack. Tork dispenser napkins are designed to give out only one napkin at a time which allows catering outlets to cut their napkin consumption. Besides being a cost benefit this also results in less waste which is an environmental advantage.
SCA’s sustainability record was a key factor in gaining the Starbucks napkin dispenser contract. “Starbucks takes a proactive stance on caring for the environment,” said Jessica Chen, buyer at Starbucks in Shanghai. “We are very pleased to find that the hygiene solution Tork offers is truly environmental-friendly with all the pulp FSC certified.”
Another driver in winning the deal was an understanding of the customers’ needs and a good balance between service quality and cost in use. “Tork's landing at Starbucks is an important step in our aim to strengthen the Tork brand,” adds Daniel Qiu, sales and marketing manager AFH China.
Since 1999 Starbucks has opened more than 350 outlets in 26 cities throughout mainland China. It has become the most popular coffee shop brand among Chinese white-collars aged 25 to 40.
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